Smashing Pumpkins Concert, A Smashing Success

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On July 20th Milyoni streamed a free interactive concert of The Smashing Pumpkin’s iconic “The Aeroplane Flies High” concert. 1,800 fans attended the viewing party of the re-mastered July 4, 1997 concert from Belfort, France on #SocialVideo, Milyoni’s leading social video marketing platform.

Viewers interacted on the platform as the legendary Smashing Pumpkins performed their greatest hits. Behind the scenes analytics gathered the following data:

  •  2.9k total interactions
  • 2.1k total expressions (shares)
  • 1.6k polls answered
  • 837 chat messages

A whopping 18% of viewers visited Amazon to get more information on their platinum-selling 1996 box set The Aeroplane Flies High6-CD +1 DVD5-LPs and Deluxe Digital and Standard Digital editions.  The CD/DVD, 5-LP version and digital configurations were released on July 23.

#SocialVideo not only has the power to monetize, but the tools to truly captivate and engage an online audience.

Are you ready for #SocialVideo?


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