On July 20th Milyoni streamed a free interactive concert of The Smashing Pumpkin’s iconic “The Aeroplane Flies High” concert. 1,800 fans attended the viewing party of the re-mastered July 4, 1997 concert from Belfort, France on #SocialVideo, Milyoni’s leading social video marketing platform.
Viewers interacted on the platform as the legendary Smashing Pumpkins performed their greatest hits. Behind the scenes analytics gathered the following data:
- 2.9k total interactions
- 2.1k total expressions (shares)
- 1.6k polls answered
- 837 chat messages
A whopping 18% of viewers visited Amazon to get more information on their platinum-selling 1996 box set The Aeroplane Flies High: 6-CD +1 DVD; 5-LPs and Deluxe Digital and Standard Digital editions. The CD/DVD, 5-LP version and digital configurations were released on July 23.
#SocialVideo not only has the power to monetize, but the tools to truly captivate and engage an online audience.
Are you ready for #SocialVideo?