As social, mobile, video and other technologies converge to create a new consumer experience for consumers, we struggle to come up with an all-encompassing name for this emerging user interface. At Milyoni, we have landed on the term Millennial Experience. Much of the experience that we need to create has emerged since the dawn of the new century – smartphones, social networks, streaming video, cloud apps and more – so millennial seems to be the best name to capture it all.
The Millennial Experience not only includes the convergence of rapidly evolving technology, but the emerging behavior patterns of those who use it. It relies on being able to identify and personalize the experience without jeopardizing a sense of privacy. It incorporates the desire for easily consumable content, but also the ability to comment, curate or create content as well. The most difficult aspect of the Millennial Experience is that, like fashion, it demands change as soon as it reaches mass appeal. What was cool last year is lame this year.
At Milyoni, our Millennial Experience is expressed through VideoCards. VideoCards is a mobile-first experience, with video clips, and social engagements. VideoCards come in packs of five. You can swipe through images and select any or all of the videos to enjoy. You can flip them over to get tid-bits of information about the video. And you can share them with your friends on social networks.
Our goal is to create high-impact mobile posts for publishers – more impactful that text post, image post or video posts. And of course our goal is to run fast, with lots of innovation, and avoid being labeled “lame” for as long as possible.
Click one of the links below to see our current expressions of our definition of the Millennial Experience. Remember…it’s a mobile-first experience. Get off your lame laptop.
Post by : Dean Alms